Energy Optimisation for Leaders

Biology Is
Strategy.

You've optimised your cap table, your runway, your GTM. But the one system running everything — your body — is still on default settings. That changes here.

Download The 48H Plan →
Founder Vitals LIVE
Cortisol Elevated
Decision IQ −40% after 2PM
Nutrition Suboptimal
Energy Crashing

Pitching soon?
Don't walk into the boardroom with brain fog.

The 48-Hour Protocol is the pre-pitch biological optimisation plan that gives you a cognitive edge when it matters most.

  • 01 48-hour nutrition timeline — what to eat (and avoid) in the final countdown
  • 02 Pre-meeting supplement stack — the exact compounds for focus and calm
  • 03 Sleep optimisation checklist — maximise deep sleep the night before
  • 04 Morning-of execution protocol — cold exposure, breathwork, and priming sequence
Get the 48-Hour Protocol

Free. Instant access. Used by founders raising Series A to IPO.

No spam. Unsubscribe anytime. Your biology is private.

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The 48-Hour Protocol is on its way. Look for an email from Founder Fuel.

The Key Person Risk
Is You.

Your investors stress-test your market, your team, your unit economics. Nobody stress-tests the founder.

RISK 01

Decision Fatigue

You make 200+ decisions a day. By 2PM, your prefrontal cortex is running on fumes. The biggest calls happen when you're least equipped to make them.

↓ Decision IQ drops 40% after 2PM
RISK 02

Cortisol Ceiling

Tired but wired. Zero deep sleep. You're running on adrenaline and cortisol — the exact hormonal profile that kills creativity and accelerates burnout.

↓ Zero deep sleep = cognitive debt
RISK 03

Emotional Fuse

Short temper in board meetings. Reactive instead of strategic. When your biology is dysregulated, you erode culture and investor confidence simultaneously.

↓ Reactive not strategic, culture erosion

Sharon Baker doesn't do generic wellness. She builds bespoke clinical nutrition protocols — blood panels, genetic markers, continuous glucose monitoring — engineered around the specific demands of building a company. This isn't biohacking. It's biological infrastructure.

From Biological Debt
to Cognitive Edge.

Three phases. Data-driven. Clinically rigorous.

Phase 01
Day 0–7

Data Acquisition

  • Comprehensive blood panel
  • Genetic testing & SNP analysis
  • Continuous glucose monitoring (CGM)
  • Sleep architecture assessment
  • Cortisol mapping (4-point saliva)
Phase 02
Day 8

Protocol Design

  • Personalised supplement stack
  • Custom meal plans (travel-adapted)
  • Sleep optimisation protocol
  • Travel guide — timezone transitions
  • Meeting-day preparation playbook
Phase 03
Ongoing

Optimisation

  • Weekly coaching sessions
  • Biomarker re-testing (quarterly)
  • Protocol adjustments in real-time
  • Fundraise/board prep protocols
  • Burnout early-warning system

Founder + Clinician.

Not just a clinician — a founder who's lived it.

Sharon Baker scaled companies recognised by the Deloitte Fast 50 and FT 1000 Europe. She's lived the 16-hour days, the back-to-back pitch cycles, the "I'll sleep when we close the round" mentality.

Then she transitioned to Clinical Nutrition — not because she burned out, but because she saw the pattern. Every high-performing founder she knew was running on biological debt, and nobody was talking about it.

Founder Fuel exists because the most overlooked variable in startup success is the founder's biology. Sharon brings the clinical rigour of evidence-based nutrition and the operational understanding of someone who's been in the arena.

  • 🧬 Qualified Clinical Nutritionist (mBANT, CNHC registered)
  • 🚀 Deloitte Fast 50 & FT 1000 Europe — scaled companies
  • 📊 Evidence-based protocols — blood work, genetics, CGM data
  • 🧠 Specialised in founder cognition, sleep architecture & stress physiology
"I don't prescribe green juice and meditation apps. I build personalised clinical protocols based on your blood work, your genetics, and the specific demands of your company stage."
Sharon Baker
Clinical Nutritionist & Founder Coach

Two Ways to Work
With Sharon.

For VC Funds
Portfolio-Wide Founder Health

Portfolio Asset

  • Founder health assessments (portfolio-wide)
  • Quarterly biological performance reports
  • Key person risk scoring
  • On-demand support for fundraise cycles
  • Board-level health briefings
  • Burnout early-warning system
Enquire About Portfolio Programme
🔒 Secure Application

Only 15 Spots
Available.

Every application is reviewed personally by Sharon. Not a fit? She'll tell you straight.

Your information is confidential. Sharon reviews every application personally.

Application Received

Sharon will review your application and respond within 48 hours. Check your email for confirmation.